CRAFT / DIGITAL

OLIVIERS & CO

When opening a second Copenhagen shop in Torvehallerne, the signage had to hold its own in a loud, crowded market hall.

The shop sits in Torvehallerne, the busy Copenhagen market hall, so it needed to feel rooted and recognisable, with a quiet nod to the brand's Mediterranean side. We took the cues from the market itself.

The tiled borders that run through the hall led to a set of handcrafted metro-style signs – clear to read, but tactile, with an almost sun-worn finish. Alongside them, we made lino-printed canvas flags: lighter, looser, a bit of movement and informality at the storefront, the way a southern market feels.
We made every piece by hand. In a hall full of fixed, built-in stalls, that's what gives the shop a bit of material warmth.

We filmed the whole thing too – a short "opening soon" clip following the making and the install, which ran on social ahead of the launch.

CREDITS

Designed and crafted by Formgiverne

Documentation moive by Formgiverne

CLIENT QUOTE

"Formgiverne took our identity to a new level of craftsmanship. We still love the look, the feel and the atmosphere they created around our brand."

– Nina Vestmark Christiansen & Mikkel Toft Madsen,
Oliviers & Co