DIGITAL / PRINT

BROOKLYN BREWERY

For the global launch of Brooklyn Pilsner, we were the design side of the team – the ones making sure a single concept held together across every format.

Brooklyn Pilsner launched worldwide, with campaign work across social media, out-of-home, and film. We worked as the graphic counterpart in a production team led by KIND, taking their concept and carrying it into each format.

That meant keeping the typography, composition, and graphic elements steady while they adapted to very different places – a phone, a billboard, a film. We also designed the end frames for the brand and tactical films: the closing signature that ties them together and makes them read as one campaign. Across that many surfaces, that was the whole job.

CREDITS

Campaign Design, Animations and Adaptation by Robert Larsen/Formgiverne

Campaign Identity by Thirst

Film Production and Project Management by KIND

Directed by Storm/Hansen

Photography by Dennis Stenild