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FORMGIVERNE
We are a Copenhagen-based design duo.
We are a Copenhagen based design duo
We are a Copenhagen based design duo.
We work with brand identity, all kinds of design, hand-crafts and everything in between.
Or, as we like to call it:
working with brand identities, digital and graphic design, product design, hand crafted stuff and everything in between — or as we like to call it:
We work with brand identity, all kinds of design, hand-crafts and everything in between. Or, as we like to call it:
Formgiving.
Formgiving.
Formgiving.
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OUR SELECTED PROJECTS
How to sell a champagne by its cover
How to sell a champagne by its cover
How to sell a champagne by its cover
How to sell a champagne by its cover
How to sell a champagne by its cover
OUR CLIENT: CHAMPAGNE BOURGEOIS-DIAZ
WHAT WE DID: LOGO AND IDENTITY, BRAND STRATEGY, DIGITAL DESIGN, DIGITAL STRATEGY, GRAPHIC DESIGN, PACKAGING DESIGN
Biodynamic champagne house Bourgeois-Diaz wanted to renew their visual identity while preserving certain recognizable elements. We modernized the style but kept a classic feel, reflecting the house’s innovative approach and traditional roots.
The redesign is anchored in a new logo representing the waters of the river Marne which flows through their land, giving the soil its distinctive properties. New etiquettes for all their cuvées completed the new look, each one designed to reflect the taste of the wine inside.
The project gave Bourgeois-Diaz a stronger foundation as it continues to grow sales in Asia, Northern Europe and the US.
bourgeois-diaz.com
Giving a fertility care company its start in life
Brand identity for a fertility care company
Brand identity for a fertility care company
Brand identity for a fertility care company
OUR CLIENT: LA ROAR LIFE SCIENCE
WHAT WE DID: LOGO AND IDENTITY, BRAND STRATEGY, DIGITAL DESIGN, MOTION GRAPHICS, GRAPHIC DESIGN, ART DIRECTION, SOCIAL MEDIA, PACKAGING DESIGN
OUR CLIENT: LA ROAR LIFE SCIENCE
WHAT WE DID: LOGO AND IDENTITY, BRAND STRATEGY, DIGITAL DESIGN, MOTION GRAPHICS, GRAPHIC DESIGN, ART DIRECTION, SOCIAL MEDIA, PACKAGING DESIGN
This Danish fertility care start-up wanted an identity that would support the critical launch of their website and e-commerce platform while enabling them to tell their story as clearly as possible.
We created an animated logotype incorporating the ‘O’ in ‘La Roar’ — turning it into a reference mix of the letter in the logo, a pregnant belly and the iconic form of a supplement pill. Simple, yet clear and strong. We added some softness and elegance using an abstract custom made watercolor pattern, to symbolize dreams and emotions, and the cells in the female body during fertilization.
la-roar.com
A mix of Italy and Vietnam in France
A mix of Italy and Vietnam in France
A mix of Italy and Vietnam in France
A mix of Italy and Vietnam in France
A mix of Italy and Vietnam in France
OUR CLIENT: L'EURASIENNE
WHAT WE DID: LOGO AND IDENTITY, BRAND STRATEGY, DIGITAL DESIGN, DIGITAL STRATEGY, GRAPHIC DESIGN, ILLUSTRATION AND ICONS, MERCHANDISE, PACKAGING DESIGN
The French term ‘L’eurasienne’ means a person who combines European and Asian heritage. The family-owned deli of the same name is located in Épernay, France, and serves a mix of Vietnamese and Italian food using the best local organic ingredients.
The family asked us to refresh their logo and identity to mark the change in ownership to the next generation. The old identity was centred around a square. We kept this as a symbol of continuity and updated the identity with a playful colour palette reflecting the Asian & Italian fusion, headers from two different type families, and lots of custom-made illustrations.
leurasienne.com
Frankly My Dear, we always give a damn
Frankly My Dear, we always give a damn
Frankly My Dear, we always give a damn
Frankly My Dear, we always give a damn
OUR CLIENT: FRANKLY MY DEAR
WHAT WE DID: LOGO AND IDENTITY, DIGITAL DESIGN, GRAPHIC DESIGN
Frankly My Dear is a Scandinavian sound gallery and sync agency. The service provides unreleased tracks by top musicians and composers for use in film and TV. We created a clean, sound-inspired logotype with references to the equalizer bars. We also created the complete look and feel of Frankly My Dear’s web app, including UX, UI, icons, use of waveforms, behaviours and transitions.
We created a monotone and dark style to match the style of music and giving the cover designer more or less the freedom to use all colors and still match the Frankly My Dear scheme.
franklymydear.dk
The art of turning a vase into a candle-holder
The art of turning a vase into a candle-holder
The art of turning a vase into a candle-holder
The art of turning a vase into a candle-holder
The art of turning a vase into a candle-holder
OUR CLIENT: ROSENDAHL DESIGN GROUP/LYNGBY PORCELÆN
WHAT WE DID: PRODUCT DESIGN
The revered Danish design company Rosendahl Design Group/Lyngby Porcelæn asked us to develop a new product in the same spirit as its iconic classic vase, ‘Lyngby vasen’, from 1936. The style is sharp but delicate, and we endeavoured to stay true to that design language.
We submitted several designs and the company chose a set of two candleholders. We retained the iconic knurled surface of the vase, continuing and narrowing the lines until they formed the shape of the candle-holder.
lyngbyporcelaen.dk
When the client creates the logotype
When the client creates the logotype
When the client creates the logotype
When the client creates the logotype
OUR CLIENT: L’ÉPICERIE AU BON MANGER
WHAT WE DID: LOGO AND IDENTITY, BRAND STRATEGY, DIGITAL DESIGN, PHOTOS AND MOVIES, GRAPHIC DESIGN, ART DIRECTION, SOCIAL MEDIA, MERCHANDISE, PACKAGING DESIGN
L’Epicerie Au Bon Manger, and the owners Aline and Eric Serva, are institutions in the world of natural and biodynamic wine. But despite its cult status, Au Bon Manger had no clear identity. We were asked to create one.
With Aline and Eric very much the heart and soul of Au Bon Manger, we decided they should be the ones to create their logotype. Together we came up with the idea of using champagne corks as stamps. Four shapes were cut into the corks, all of which came from bottles that had been opened in the shop. We documented the process and created a short movie that was then used as social content, with great results in terms of engagement and awareness.
aubonmanger.fr
Sailing the seas of butter and wine
Sailing the seas of butter and wine
Sailing the seas of butter and wine
Sailing the seas of butter and wine
Sailing the seas of butter and wine
OUR CLIENT: RESTAURANT KAPTAJN
WHAT WE DID: LOGO AND IDENTITY, DIGITAL DESIGN, GRAPHIC DESIGN, ILLUSTRATION AND ICONS, SOCIAL MEDIA, MOTION GRAPHICS, PACKAGING DESIGN
The vision for the young guys behind the new restaurant, Kaptajn, was to create a ‘cosy and sailor-retro’ bistro with great Nordic food and a big wine cellar. They asked us to help create an identity to match that vision.
We developed a maritime-inspired identity with colour palette and logo to match, as well as a mascot inspired by two of Kaptajn’s inspirations, the cartoon characters Popeye and Captain Haddock. We also created lots of different sub-characters and animations giving Kaptajn a range of assets so they can communicate in a fun, distinctive, and less ‘foodie’ way on social media.
restaurantkaptajn.dk
WHAT WE CAN DO FOR YOU
BRANDING
Logo and Identity
If you’re a start-up, we can help you define your visual identity. If you already have a visual identity that needs revitalizing, we can help in the redesign process.
Brand Strategy
What to do, in which order, and for which target group… it can be hard to know where to begin when it comes to positioning your brand. We can help.
Brand Guidelines
Consistent branding is a foundation for a strong business – we can define rules and guidelines so your identity is always represented the way it should be.
DIGITAL AND SOCIAL
Digital Design
With years of UI and UX design experience on websites, apps and many other digital services, we can help you with the structure and design of any digital project.
Digital Strategy
Digital Strategy
We’re a proven sparring partner for companies evaluating which digital channels are right for their business and how best to operate in them.
Social Media
Social media is saturated… we can help you stand out with content that’s a cut above. Campaigns, posts, stories, short animations, movies… we make sure you’re seen.
PRODUCT
Product Design
We have extensive experience in product design and development and can help your company develop new products, or redesign existing products.
We have extensive experience in product design and development and can help your company develop new products, or redesign existing products.
Merchandise
There’s more to great merch than your logo on a coffee cup. We can help you design and produce a range of distinctive, hand-printed textiles, including organic t-shirts, bags and more.
There’s more to great merch than your logo on a coffee cup. We can help you design and produce a range of distinctive, hand-printed textiles, including organic t-shirts, bags and more.
Limited Edition Projects
We love creating handcrafted objects. We’re the ideal partner to help you launch a limited-edition product, or to help bring your brand to life in a physical way.
Ceramics
We do an exclusive line of one-of-a-kind ceramics, but we can also create something bespoke for you. Get in touch and let’s discuss the possibilities.
Graphic Design
Whether you just need new business cards, or a refresh of all your company’s print assets, we can help with the design and print process.
Whether you just need new business cards, or a refresh of all your company’s print assets, we can help with the design and print process.
Whether you just need new business cards, or a refresh of all your company’s print assets, we can help with the design and print process.
Whether you just need new business cards, or a refresh of all your company’s print assets, we can help with the design and print process.
Packaging Design
Great products deserve great packaging. We can help you define the exact expression and get your packaging or labels ready for the printer or the box manufacturer.
Print Campaigns
We can help you develop and execute standout print campaigns.
OTHER
Illustration and icons
We’ve provided hand-drawn illustrations and other graphic elements for clients in many industries.
We’ve provided hand-drawn illustrations and other graphic elements for clients in many industries.
We’ve provided hand-drawn illustrations and other graphic elements for clients in many industries.
Art Direction
We’ll give your campaign or editorial photoshoot more structure and impact. We’re skilled at synthesising different styles and product elements while staying on brand and on budget.
Photos and movies
Still photography and video are bread and butter for the web and social… we offer both for discerning companies who want to avoid the impersonal blandness of stock services.
Still photography and video are bread and butter for the web and social… we offer both for discerning companies who want to avoid the impersonal blandness of stock services.
Motion Graphics
Short animations, animated SVGs or GIFs can be eye-catching and fun additions to your visual identity – we can help you define and create them.
Decoration
We’ve helped clients decorate walls, signs or facades and we love to work by hand, especially on a grand scale. Challenge us!
CLIENT QUOTE 1 OF 3
"Formgiverne renewed the visual identity of our champagne estate, and imagined a new logo for us. They also designed our new champagne labels, neck foils and back labels, and created our website.
They captured our personality perfectly, and married it brilliantly to our market category. They listened to our needs, and were very reactive when we needed something quickly. They are marvellous!"
Charlotte and Jérôme Bourgeois, Champagne Bourgeois-Diaz
Charlotte and Jérôme Bourgeois, Champagne Bourgeois-Diaz
CLIENT QUOTE 2 OF 3
"Robert and Cecilie created a new brand identity for Bateman’s which brilliantly expressed my approach. They are excellent listeners - they took the time to understand me and how I wanted to be perceived. And they are true craftspeople.
Their attention to detail and love for their work made the process a pleasure. I can’t recommend them highly enough."
Aaron Bateman, Bateman's
CLIENT QUOTE 3 OF 3
"Cecilie and Robert’s vision has helped our company stand out, both locally and internationally. They rebuilt our identity from the bottom up, with a new logo and brand platform including printed matrials and a creative website.
It was received really well by our audience. They were very efficient, fast and always available. We recommend them – thank you for everything!"
Gézégabelle Family, L'eurasienne
OUR PHILOSOPHY
"We want to do good work for people who do business the right way."
We want to do good work for people who do business the right way
Is there a ‘right way’ to do business? It depends what you’re motivated by.
For us, it means people and businesses:
· Working responsibly for the climate
· Acting ethically for the economy
· Behaving respectfully toward one another
· Working responsibly for the climate
· Acting ethically for the economy
· Behaving respectfully toward one another
Working with this philosophy will probably never make us rich, but it fulfils us knowing we create stronger foundations for the clients we choose to work with. If we can help a great business become a front runner in a crowded race, that’s enough for us.
WHO WE ARE
Cecilie Toklum
More than 15 years’ experience in the field of visual design, specialising in product design, product development, and illustration. Educated at the Danish Design School and the Danish Film School. Founder of shoe brand Toklum and head of design from 2006-2011. Product development and consulting for many leading Danish fashion companies and the beneficiary of various grants and prizes.
+45 26190700
cecilie@formgiverne.com
@lidtvedsidenaf
LinkedIn
Robert Larsen
Robert Larsen
More than 20 years’ experience in the field of visual design, specialising in digital design, graphic design, and brand identity.
Has held Art and Creative director positions, sat on several design and advertising juries and is also the beneficiary of many national and international awards.
+45 26125665
robert@formgiverne.com
@robertlarsen
LinkedIn
More than 15 years experience in the field of visual design, specialising in digital design, graphic design, and brand identity. Has held Art and Creative director positions, sat on several design and advertising juries and is also the beneficiary of many national and international awards.
+45 26125665
robert@formgiverne.com
@robertlarsen
LinkedIn
More than 20 years experience in the field of visual design, specialising in digital design, graphic design, and brand identity.
Has held Art and Creative director positions, sat on several design and advertising juries and is also the beneficiary of many national and international awards.
FORMGIVERNE, SANKT THOMAS ALLÉ 14, DK-1824 FREDERIKSBERG C, DENMARK
FORMGIVERNE
SANKT THOMAS ALLÉ 14
DK-1824 FREDERIKSBERG C
DENMARK