Purveyor of fine clothing & good times since 1942Purveyor of fine clothing & good times since 1942
DIGITAL / IDENTITY
GARODKIN
GARODKIN is a menswear shop on Gammel Kongevej, going back to 1942. We built its Shopify webshop to feel like the shop itself.
Garodkin started in 1942 as a traditional menswear and tailoring shop, and has been part of Gammel Kongevej ever since. Under Nicolaj Franck Eriksen, it now carries a carefully chosen range – mostly Italian, with a few English and French makers alongside. The webshop runs on Shopify, but we customised it fully and shaped it around the feel of the physical store. The colours do a lot of the work: Garodkin's signature petroleum, balanced with crema bianca, and an accent that shifts through the year – warm ochre in winter, a soft pink borrowed from Italian sports papers in summer.
SMALL GESTURES, PERSONAL DETAILS
A handwritten script turns up in small places – newsletter headers, notes, the odd interface detail – a warmer, looser note against an otherwise clean layout. The image galleries end on a quiet joke, too: a sticky Italian word or phrase sits under the last image and changes at random each visit. Sometimes just “Fini.”
CREDITS
Designed and crafted by Formgiverne
Photography by Christopher Franck and Formgiverne
Retouch by Simon Foskjær
Copywriting by Gabriel Martinez
Technical development by Formgiverne
Man wearing a beige trench coat and navy shirt from Garodkin
A note from Garodkin - if you like your coat roomy and with proper length, this is the one.
Garodkin storefront with sign and plants
Garodkin gift card hanging on a wooden rail
Colombo garment tag on a navy knit from Garodkin
Timeline
1942

Garodkin is founded on Frederiksberg as a neighbourhood tailor, serving the gentlemen of Copenhagen with bespoke craftsmanship and personal service.

1942-

For 76 years, Garodkin operates from Godthåbsvej, building a loyal following and a reputation as one of Frederiksberg's finest menswear destinations.

2016

Nicolaj Franck Eriksen returns to Garodkin, bringing a renewed vision for the store and a passion for European artisanal menswear.

2018

After 76 years on Godthåbsvej, the original Garodkin closes its doors. John Garodkin entrusts the name to Nicolaj Franck Eriksen, a vote of confidence in the next chapter.

2019

Garodkin reopens at Gammel Kongevej 96 under Nicolaj Franck Eriksen's direction. A curated selection of Italian and English makers defines the new store.

2026

Garodkin launches its online store, bringing its curated selection of European menswear to a wider audience. Trunk shows, personal shopping, and Made to Measure mark the next chapter.

Tailoring - Made to measure
Hands buttoning a brown waistcoat from Garodkin
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© FORMGIVERNE 2026

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