CECILIE BURKAL TOKLUM

Email: cecilie@formgiverne.com

I work mostly by intuition, but spend a lot of time researching as a way of guiding and validating my instincts. I’m especially drawn to visual balance... I’m not looking for symmetry, just harmony.

I like to stay close to the process and follow an idea the whole way through, watching how the pieces come together as a whole. From the first rough sketches to the final details, what I'm really chasing is tone, cohesion, and a sense that something is simply right.

My biggest gift is probably my sensitivity to what the client needs and is trying to express about the visual look and feel of their brand or product. We’re good listeners! Once I understand what you’re looking for, I begin obsessing over texture, weight, and especially colour - which seems to be how I experience the world.

Working closely with clients, I often end up translating thoughts, instincts, and half-formed ideas into something you can hold. It's both the best and the hardest part of the job, and it tends to lead somewhere more personal, and more precise.

A lot of it comes down to feel, which isn't always easy to explain in a meeting. But it's usually what makes the difference.

VISUAL BALANCE CAN’T BE MEASURED – YOU HAVE TO FEEL IT.

– CECILIE BURKAL TOKLUM

ROBERT LARSEN

Phone: +45 26125665
Email: robert@formgiverne.com

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I came up through advertising and have been at this for more than 20 years. Originally an art director, I gravitated to the digital side of things and later realised I was tired of being pigeon-holed as a ‘digital designer’. I started applying how I think about design to the bigger canvas of the brand and here we are.

I’m relentless in a good way. I keep pulling at a problem until it makes sense. Curiosity is an overused word in this business but the day you lose it is the day you really start getting old. It's less a motto than simply how I work, and it shapes every phase of every project.

Details matter to me, sometimes down to a single pixel, and not for the sake of being fussy. A pixel changes how something feels and how it works, and I can usually see the difference when most people can't. For all the screen time, I'm pretty hands-on. Digital or physical, I'm drawn to how things are built, used, and held, and I won’t let go of something until it's right.

I do my best work when clients give me their trust, and if we work together, you’ll probably find I’m as committed to making your idea work as you are.

"Mutual trust is the strongest foundation for great design."

– ROBERT LARSEN