IDENTITY / PRINT

COLLECTION ALINE

A collection that brings a group of independent growers together under one limited series. Our job was to hold them together without flattening what makes each one different.

Collection Aline is a small, limited run of vintage Champagnes from a group of independent producers – Vincent Charlot, Olivier Horiot, Leclerc Briant, Bourgeois-Diaz and Aurélien Lurquin – working with Aline Serva. It's often counted as part of the Champagne revolution: gentler farming, minimal intervention, and no pesticides, herbicides or chemical fertilisers. The growers share that approach more than a single style – each brings their own terroir and their own hand, so the wines differ from one to the next. The identity had to hold all of them at once.

Stamped from a Cork

The whole identity starts from a mark Aline Serva made herself: she carved a champagne cork and stamped it, leaving a rough organic triangle. We refined that into a graphic without sanding off where it came from.

The triangle is die-cut straight into a plain white paper label, so the bottle and the wine show through and become part of the design. The palette is just white and a deep ink blue, and every bottle is numbered by hand in the same blue ink. A simple shape, made by hand – the right mark for a collection put together the same way.

CREDITS

Designed and crafted by Formgiverne

Photography by Anaïs Guerchovitch and Formgiverne

CLIENT QUOTE

"Cecilie and Robert created the identity for my ongoing Champagne Collection. I chose them for their unique style, sensibility, and attention to detail. I can recommend them to anyone in need of graphic design."

– Aline Serva,
Collection Aline