DIGITAL / IDENTITY
NIMA LIFE™
A CLINICAL TOOL DEVELOPED FOR HEALTHCARE PROFESSIONALS – TRANSLATED INTO A VISUAL IDENTITY WHERE TECHNOLOGY MEETS HUMANITY
NIMA LIFE™ is a research-driven initiative focused on understanding the causes of early pregnancy loss. Developed by a team of fertility specialists and data researchers, the project centres on a diagnostic test designed for use in clinical settings.
The communication is directed towards hospitals and healthcare professionals, calling for an expression that feels both precise and accessible.
The identity balances these requirements. A bold, structured logotype introduces a technical, almost coded quality – with subtle references to data and measurement. Angular forms derived from the letter shapes extend into a series of graphic elements, building a consistent visual language.
This is contrasted by a warm, saturated colour palette. Deep red-brown tones – reminiscent of organic matter and the body – bring a human dimension to an otherwise rigorous framework.
The result is a distinct and confident identity, positioned between system and sensitivity – where clarity and care are held in equal measure.
