DIGITAL

REFRAMED

An artist-led gathering around figurative art. We came in late, with a launch date close, and built the website in a matter of days.

Reframed is an annual gathering for figurative art – a week of workshops, talks and shared practice that brings artists and life models together. The first edition was held in Tuscany.

We took the project over late, with only part of the groundwork done and a fixed launch date coming up fast. So structure, content and visual direction all happened at once. Working from the existing logo and type, we shaped and assembled the site in parallel – text, images and navigation pulled together in a matter of days.

Cobalt-blue doodle animations run through the whole thing, a light, drawn layer that fits a week built around sketching.

Made fast – but it doesn't look it.

CREDITS

Designed and crafted by Formgiverne, Scott McKowen and Laura Guerrero

Technical development by Formgiverne

Photography by Laura Guerrero and Andrea Morani

CLIENT QUOTE

"The Formgiverne team literally saved our project from an imminent death. The surprising thing about it is that despite the marathon it surely was for them, no trace of that could be seen in the site. It was all elegantly done, full of life and style, as if we had been talking for three months, something that was actually pitched in an hour. These guys are simply unbelievable at what they do."

– Laura Guerrero,
reFramed