CRAFT / DIGITAL
GOODS
When Goods closed for a renovation, we built them a temporary website – not a placeholder, but a way to watch the work happen.
Goods is a menswear shop on Østerbro, known for a carefully chosen range and a long commitment to quality and design.
While the shop was being renovated, we made a temporary site to share the process rather than just hold the spot. It worked like a simple journal that grew as the work went on, with small hand-drawn animations of the tools – saws, brushes, screwdrivers – marking how far along things were.
We kept everything else minimal, so those small drawings could carry it – a restrained frame and some well-timed movement. A small thing to look at while the shop was shut.
CREDITS
Designed and crafted by Formgiverne
Concept by Formgiverne and Aaron Bateman
Copywriting by Aaron Bateman
Techincal development by Formgiverne