DIGITAL / IDENTITY
GARODKIN
GARODKIN is a menswear shop on Gammel Kongevej, going back to 1942. We built its Shopify webshop to feel like the shop itself, not a template.
GARODKIN started in 1942 as a traditional menswear and tailoring shop, and has been part of Gammel Kongevej ever since. Under Nikolaj Eriksen Franck, it now carries a carefully chosen range – mostly Italian, with a few English and French makers alongside.

The webshop runs on Shopify, but we customised it fully and shaped it around the feel of the physical store. The colours do a lot of the work: GARODKIN's signature petroleum, balanced with crema bianca, and an accent that shifts through the year – warm ochre in winter, a soft pink borrowed from Italian sports papers in summer.
SMALL GESTURES, PERSONAL DETAILS
A handwritten script turns up in small places – newsletter headers, notes, the odd interface detail – a warmer, looser note against an otherwise clean layout. The image galleries end on a quiet joke, too: a sticky Italian word or phrase sits under the last image and changes at random each visit. Sometimes just "Fini."
CREDITS
Designed and crafted by Formgiverne
Technical development by Formgiverne
CLIENT QUOTE
"Bla, bla, bla..."
– Nikolaj Eriksen Franck,
GARODKIN
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© FORMGIVERNE 2026

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