Biodynamic Champagne house Bourgeois-Diaz wanted to renew their visual identity while preserving certain recognizable elements. We modernized the style but kept a classic feel, reflecting the house’s innovative approach and traditional roots.
The redesign is anchored in a new logo representing the waters of the river Marne which flows through their land, giving the soil its distinctive properties. New etiquettes for all their cuvées completed the new look, each one designed to reflect the taste of the wine inside.
The project gave Champagne Bourgeois-Diaz a stronger foundation as it continues to grow sales in Asia, Northern Europe and the US.