Logo and Identity
If you’re a start-up, we can help you define your visual identity. If you already have a visual identity that needs revitalizing, we can help in the redesign process.
Biodynamic champagne house Bourgeois-Diaz wanted to renew their visual identity while preserving certain recognizable elements. We modernized the style but kept a classic feel, reflecting the house’s innovative approach and traditional roots.
The redesign is anchored in a new logo representing the waters of the river Marne which flows through their land, giving the soil its distinctive properties. New etiquettes for all their cuvées completed the new look, each one designed to reflect the taste of the wine inside.
The project gave Bourgeois-Diaz a stronger foundation as it continues to grow sales in Asia, Northern Europe and the US.
La Roar Life Science
This Danish fertility care start-up wanted an identity that would support the critical launch of their website and e-commerce platform while enabling them to tell their story as clearly as possible.
We created an animated logotype incorporating the ‘O’ in ‘La Roar’ — turning it into a reference mix of the letter in the logo, a pregnant belly and the iconic form of a supplement pill. Simple, yet clear and strong. We added some softness and elegance using an abstract custom made watercolor pattern, to symbolize dreams and emotions, and the cells in the female body during fertilization.
The French term ‘L’eurasienne’ means a person who combines European and Asian heritage. The family-owned deli of the same name is located in Épernay, France, and serves a mix of Vietnamese and Italian food using the best local organic ingredients.
The family asked us to refresh their logo and identity to mark the change in ownership to the next generation. The old identity was centred around a square. We kept this as a symbol of continuity and updated the identity with a playful colour palette reflecting the Asian & Italian fusion, headers from two different type families, and lots of custom-made illustrations.
L’Epicerie Au Bon Manger
L’Epicerie Au Bon Manger, and the owners Aline and Eric Serva, are institutions in the world of natural and biodynamic wine. But despite its cult status, Au Bon Manger had no clear identity. We were asked to create one.
With Aline and Eric very much the heart and soul of Au Bon Manger, we decided they should be the ones to create their logotype. Together we came up with the idea of using champagne corks as stamps. Four shapes were cut into the corks, all of which came from bottles that had been opened in the shop. We documented the process and created a short movie that was then used as social content, with great results in terms of engagement and awareness.
The company is a natural wine import/export company. The name Terrible is an ironic tribute to those who don’t appreciate natural wine and think the taste and spirit of it is… well, terrible.
The visual identity plays with the idea of warning notices. We even produced ‘Fragile’ packing tape to bring the concept into the physical world. Graphics that referenced the product – a box of wine – completed the look and feel.
terrible.wine – coming soon
The vision for the young guys behind the new restaurant, Kaptajn, was to create a ‘cosy and sailor-retro’ bistro with great Nordic food and a big wine cellar. They asked us to help create an identity to match that vision.
We developed a maritime-inspired identity with colour palette and logo to match, as well as a mascot inspired by two of Kaptajn’s inspirations, the cartoon characters Popeye and Captain Haddock. We also created lots of different sub-characters and animations giving Kaptajn a range of assets so they can communicate in a fun, distinctive, and less ‘foodie’ way on social media.
Fankly My Dear
Frankly My Dear is a Scandinavian sound gallery and sync agency. The service provides unreleased tracks by top musicians and composers for use in film and TV. We created a clean, sound-inspired logotype with references to the equalizer bars.
We also created the complete look and feel of Frankly My Dear’s web app, including UX, UI, icons, use of waveforms, behaviours and transitions.
We created a monotone and dark style to match the style of music and giving the cover designer more or less the freedom to use all colors and still match the Frankly My Dear scheme.
Will & Agency
Will & Agency is a strategic consultancy working with design anthropology to give their clients an edge. They came to us just after launching and asked if we could create their look and feel including logotype, colour palette and typography.
In their work, they look for patterns in human behavior so we decided they needed a brand pattern which we created from the shapes of the holes in the letters, known as counters or apertures. The overall look and feel is modern yet serious and trustworthy. As well as conventional visual identity assets, we shot short, looping films that were used to illustrate the agency’s case stories.
Aaron Bateman is an independent copywriter and communication consultant. He works with a mix of start-ups and more established organisations, and he needed a look and feel that reflected his approach and was easy to implement and maintain.
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